For this project, I decided to create an original skin care brand. I am specifically interested in working in the beauty industry, so I wanted to challenge myself to create something similar to what I hope to be able to work on in the future. As an avid skin care lover, I conducted research online and on my own skin to pick ingredients that are very effective to include in my brand’s products. I also spent time studying packaging trends in popular skin care products on the market right now in order to make my brand appealing to the average skin care consumer. 

An “aura”, by definition, is “the distinctive atmosphere or quality that seems to surround and be generated by a person, thing, or place.” I chose to use this word as my brand’s name because I believe that clear, glowing skin allows people to generate and radiate the best, most confident version of themselves to the world around them.