“BUZZ ESPRESSO MARTINI” BRANDING AND 3D MODEL

TO SEE THE PROJECT IN AUGMENTED REALITY, DOWNLOAD THE ADOBE AERO APP AND SCAN THE QR CODE!

I chose to name the canned espresso martini I designed “Buzz” to play off of both the caffeine and alcohol component of the drink. A short, catchy name is valuable because it causes people to remember your product because the word rolls off the tongue and stays in the memory more easily.

For the font, I used hand lettering to create a unique, custom typeface with a squiggly body that mimics the motion of buzzing to play off the name and catch the eye of a consumer.

OBJECTIVE: Begin exploring Augmented Reality. Create a 3D model of a new beverage product for an AR shopping experience.

ROLES: Ideation, 2D design, 3D design

TOOLS: Adobe Dimension, Blender, Adobe Aero, Mixamo, Adobe Illustrator